Step up to the Sony α7 IV (ILCE-7M4K/B) Kit, complete with the versatile 28–70 mm OSS zoom lens, for an all-in-one solution tailored to hybrid creators. Its 33 MP full-frame sensor and BIONZ XR processor deliver extraordinary detail and dynamic range, while 10 fps shooting and advanced Eye AF ensure you never miss a moment. Videographers will appreciate oversampled 4K/60p recording, 10-bit 4:2:2 color, and pro profiles like S-Cinetone and S-Log. Built with a durable magnesium alloy body, 5-axis stabilization, and a fully articulating LCD, this camera kit is ready for everything from travel photography to cinematic productions..
Manufacturer Included Items:
Sony a7 IV Mirrorless Camera with 28-70mm Lens
Sony FE 28-70mm f/3.5-5.6 OSS Lens
Sony NP-FZ100 Rechargeable Battery (2280mAh)
AC Adapter and Power Cord
Sony ALC-B1EM Body Cap for E-Mount Cameras
Shoulder Strap
Accessory Shoe Cap
Eyepiece Cup
USB Type-C to Type-A Cable

Included Items
1 x Sony a7 IV Mirrorless Camera with 28-70mm Lens
1 x Sony Vario-Tessar FE 24-70mm f/4 ZA OSS Lens
1 x 64GB Memory Card
1 x 3 Piece Filter Kit
1 x Wide Angle Lens
1 x Graduated Color Filter Kit
1 x Tulip Lens Hood
1 x Soft Bag
1 x NP-FZ100 Battery
1 x Memory Card Reader
1 x Corel Photo Software With PhotoMirage, AfterShot, Painter Essentials, PaintShop Pro, and Video Studio
1 x Micro HDMI Cable
1 x 12 inch Flexible Tripod
1 x Hand Strap
1 x Memory Card Wallet
1 x Lens Cap Keeper
1 x Cleaning Kit

• Sony USA Authorized. A7 IV mirrorless camera with 28–70mm lens, Vario-Tessar FE 24–70mm f/4 ZA OSS lens, 64GB Memory card, tripod, and more.
• Complete Hybrid Camera Kit – The Sony α7 IV kit includes the versatile 28–70 mm OSS zoom lens, providing a wide-to-standard range ideal for portraits, travel, and everyday shooting. With Optical SteadyShot built into the lens, handheld images and video stay steady, even in challenging conditions. Together with the α7 IV’s advanced sensor and processing power, this kit offers everything needed to capture high-quality photos and 4K video right out of the box.
• 33 MP Full-Frame Resolution – Powered by a back-illuminated Exmor R CMOS sensor and BIONZ XR processor, the α7 IV delivers sharp, detailed images with wide dynamic range and excellent low-light capability. Whether photographing golden-hour landscapes, indoor events, or close-up portraits, you’ll achieve professional results with natural colors and fine textures. The sensor is equally optimized for hybrid shooting, ensuring consistent quality across both stills and video.
• Fast Autofocus and Continuous Shooting – The α7 IV’s AI-driven Real-Time Eye AF and subject tracking provide precise focus on humans, animals, and birds with exceptional reliability. Covering a wide frame area with 759 phase-detection points, this system ensures accuracy even with fast action. Shoot continuously at up to 10 fps with full AF/AE tracking, making it perfect for sports, weddings, and wildlife photography where every frame matters.
• Cinematic 4K Video Performance – Capture stunning oversampled 7K-to-4K footage with crisp detail and clarity, recording at up to 60p with 10-bit 4:2:2 color for maximum flexibility in editing. The α7 IV also offers S-Cinetone for cinematic tones right out of the camera and supports S-Log2/3 for advanced color grading. From high-quality vlogs to professional productions, this camera delivers video that meets the needs of modern creators.